Old Business Development Books and Letters
Level 4: Serious Player
Note: Apologies to the people who don’t need this. Posting it here to reference going forward. Onward!
Here is a collection of ebooks and PDFs for business growth and development. Most of the content is evergreen. R3 is a simplified and published version of R3 (Retention, Referrals and Raving Fans). The 13 Letter issues span from 2020 to 2021.
Please note that many links will be old, outdated and broken.
Retention, Referrals and Raving Fans by Nic Peterson
R3 is a high level overview of Allegiance Capital and how to create raving fans and referrals while increasing retention with a few extraordinary touch points. Originally taught live as R3” Retention, Referrals and Raving Fans, Dan G simplified it down to a book.
Stealth Influence Content Mastery Implementation Guide:
Stealth Influence Content Mastery Workbook:
THE LETTER Archive by Nic Peterson
13 Issues of "The Letter" the discontinued direct mail newsletter that was $97 a month. Please note that many links will be old, outdated and br…