Saturday Surprise and Spotlight: Authority, Audience and Influence
Level 4: Serious Player
This is an impromptu Saturday morning post. Our regular posting schedule is every Monday and Friday, at minimum.
There are themed days in the unofficial Guardian Academy Facebook group and the Guardian Academy X (we still call it Twitter). Tomorrow, for example, is Sunday. Sundays are for giving and gratitude.
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If you’re a Paid Subscriber, make sure that you have gone through the paid onboarding page.1 Bookmark it, as it will be updated often.
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Saturday Spotlight and Surprise
We haven’t put much time into letting you know about our referral program. Still, Dr. Nick Sotelo has clearly figured it out. He’s well on his way to a a free year.
Since he is the top referrer, by a long shot, we are also going to set aside and entire day to spend with him to craft a custom plan, based on TGA principles, to help him reach his goals.
Here’s why this might matter to you…
In this example, he sent 51 people to the Guardian Academy Substack - but forget the details for a minute. The important think to note is that he made a recommendation and people:
Actually saw the recommendation (distribution)
Actually took action on the recommendation (influence)
Got something valuable from him for free (goodwill)
That’s distribution, influence and goodwill.
And, he did it in a way that would continue to grow his distribution, influence and goodwill. It’s a beautiful flywheel of brand building.
Here’s how he did it:
How to Quickly Build Authority, Audience and Influence
The Two Step
The two step is not “new” - it’s been around for a while. But, marketers, being the lazy f*cks they are, tend to miss the nuance - of the point of it all together. Below, I’ll break down the two step Nick used and add some commentary to keep you out of the weeds.
Here’s the original post3: