Level 5: Master Player
If you've accepted any of The Guardian Academy philosophies and principles into your life, chances are you experience (or will so) a particular and challenging "gap" in your life, between yourself and others.
It might show up as a feeling of resistance, or conflict in your social relationships.
In business it might show up as a distinct challenge in connecting with your audience, or any broader audience at large.
I want to unpack this "gap" ...
To reveal to you "The Confrontation" which is inevitable.
To begin, with context from my personal experience:
In copywriting, we have a pretty standard practice of "not blaming our reader."
Let's say we're talking to writers. We aren't going to say, suggest, or insinuate that they are a bad writer. That they aren't to blame for whatever they haven't achieved as a writer.
Instead we'll say something like, "it was school's fault for not teaching you how to write well."
If you're struggling to lose weight. We aren't going to say it's your fault you are fat.
No. We might say it's your genetics. We might say it's your family. We might say it's the culture you are surrounded by. We might say it's a failure of anyone else to teach you the right way.
See how that goes?
It has multiple positive effects for the outcome "we" the copywriter are going for.
While putting something else to blame between you and the problem, it gives both of us an enemy to focus on. We become friends in the fight against this enemy.
It gives you a reason for the problem you are experiencing as well as the solution to that problem. (Your education didn't teach you to write properly, fortunately it's easier than you think thanks to our special approach)
And perhaps most powerfully, this type of framing and positioning is highly pleasing and addictive to the reader.
"Oh it's not MY fault I'm fat?" yea, who doesn't want to believe that when they are fat?
Pardon the pun, but people in that position will eat it up all day.
If you are aware of Karpman's Triangle1, you can be armed with a perspective that can help knock you out of that type of situation.
But I'm not actually going to talk about Karpman's Triangle today.
I want to explore a particular shift that happens personally, and the gap that appears with others once you embrace The Guardian Academy philosophies and principles.
Because critically ...
If you follow what we teach here, you must accept that YOU are responsible.
Well, it's because I made poor choices. Or perhaps I made good choices with a poor outcome but failed to explore why that happened. Or I just ALA'd2. In any case, it's my actions and my responsibility for why I'm here.
This is very confronting for anyone who doesn't share your perspective (most people).
There are two lenses I want to explore this through ...
Marketing, and Personal Life.
The marketing lens is a good one to look at because we can see the exploitation of this gap in full effect (Karpman's Triangle).
The personal life lens is useful because that's what most of us will experience, and instead of exploitation, what you have to deal with is a distancing between yourself and others (related: Scrutiny and Expectation)3
If you are a marketer/copywriter/business owner, etc ... and you are fully embracing TGA principles and philosophies for the growth of your business, you have to face a dynamic that is much different than most marketers will advise you on.
You've got to face the fact you'll turn away people who don't want to hear that they are responsible.
Spoiler alert ...
That's most of the population.
I'll tell you this though, if you DO take this path, while you'll drive away anyone who doesn't want to face their own responsibility, the people you attract and accept the truth are far more valuable.
Let's explore ...
To begin, we'll take a trip through a rather esoteric concept called "Diffusion of Innovation."4 This concept illustrates for innovative technologies that there are 5 subsets of the population which will adopt the new technology in time when it's appropriate for them.
These are the five:
Innovators, Early Adopters, Early Majority, Late Majority, Laggards
And the "Diffusion Curve" is typically represented like this:
Take smartphones for a short example.