[START HERE] Marketing and Advertising
Level 1... and that's okay
Future Guardian,
Welcome to the Marketing and Advertising section of the Guardian Academy.
These are key skillsets to learn for business owners looking to increase their income, reach and/or impact through their business.
The section will have strategies, tactics, lessons and tools from the team, partners and Guardians of the Guardian Academy about marketing, advertising and sales. We have some world class marketers inside the Guardian Academy that have agreed to share their insights and strategies derived from Guardian Academy principles.
FIRST….
If you want to learn marketing and advertising in order to increase your intelligence, it’s helpful to be clear on how you define learning and intelligence.
This article breaks down the most useful and practical definitions of both we’ve ever seen.
Adopting the definition in the article above will likely lead to much better results.
Posting Schedule:
At this time there is no posting schedule. Once we find a cadence, it will be shared here.
At least once a month we will be posting a breakdown of the marketing sane advertising strategies and metrics we are using to grow the Guardian Academy.
If you want to master the core principles/operating system these strategies were derived from, you can subscribe to and study the main Guardian Academy page and curriculum.
**IMPORTANT UPDATE**
**The Marketing and Advertising Section got so much demand, we decided to split it out into a separate publication. This allows us to increase the frequency of posting without flooding the inboxes of those that do not find it relevant to them, right now.**
See the new publication here
Over The Shoulder:
We will have Guardian Laurel Portie run her ad strategy1 for the Guardian Academy and publish updates - strategy, tactics, metrics, etc - monthly so you can see what we are doing, why we are doing it and how it’s working.
Jospeh Robertson, the Guardian Academy writer will be sharing his copywriting and content writing tips, tricks and secrets.
Resources:
2024 With Laurel Five Day Free Training
Guardian Laurel Portie and TGA founder Nic Peterson did a did free five day training on how Guardian Academy Principles help Laurel build a 7-figure business and lay the foundation for you sales and marketing game plan for 2024. The recordings and resources are free. You’ll pick up the TGA principles and see their application immediately:
Laurels book2 is a great place to start for those looking to start tinkering with or scaling paid advertising. Bumpers3 is the foundation of building anything new.
Pre-Req/Self Study Resources
If you want to learn how to market and advertise using TGA principles, the pre-req to get started is a self study resource you can get for free right here.
We will be adding more resources soon, be sure to check back.
Live to learn. Give to Earn.
Guardian Academy.
PS. Bonus marketing, sales and audience growth resources will be available to paid subscribers and ambassadors4. You can learn more about the ambassador program in the footnotes.
Our “Out Of Print” Business Development Books and Letters are available by clicking here for paid subs. A lot of marketers try and resell this stuff, just get it here.
Most Popular Posts can be seen by clicking here.
Social Media: Check our our new Instagram for aesthetically pleasing stuff and exclusive video clips. Twitter (Or X) for more frequent updates and insights.
Forthcoming Event and Experience Dates can be found by clicking here. Nothing compares to being in the right room with the right people. It doesn’t have to be our room with us - just get yourself in proximity to the right people, places and things for you.