Marketing, Advertising and Sales - Pre-Work
Level 2... DIYer
Future Guardian,
Like anything, mastering marketing, advertising and sales requires a based-knowledge from which to reason.
Below is the pre-req/base knowledge for The Success Circle, a business development curriculum and mastermind based on TGA principles. Studying, reviewing, and practicing these concepts will improve all of your marketing efforts.
Bumpers: The foundation of figuring out where you’re at and where you want to be. Bumpers will help give your pursuits meaningful direction.
Engaging The Field: The ONLY way to be successful in business (or anything else that matters) is to step into the Arena and Engage The Field. This is one of the most important workshops and resource collection of all.
Learning and Intelligence: A practical definition of intelligence, how to learn and why smart people have a hard time learning.
The Adaptive Dilemma: Technical problems x solutions, adaptive problems x solutions and how important it is to know what you’re dealing with and how to approach it.
The Two Tyrants of Leadership: Most people get knocked out of the game of growth by the Two Tyrants of Leadership. We learned this from Bill Gate’s senior advisor in the 90’s.
Frequency, Intensity, Purpose: Finding purpose, re-discovering motivation and a process to do both.
The Rocky Road (From Action to Intention): Ever wonder why the best products don’t always win? The best communicators do, and communication with peers is very different than communication with a market. Understanding the Rocky Road can help make you a master communicator (and marketer)
The rest of the business/marketing/sales foundations are in the free five training linked below:
Additional Resources:
A Swift Kick In The Pants by Laurel Portie (Audio)
You can see these principles in action in the FREE five day free training with Nic Peterson and Laurel Portie at 2024withLaurel.com
Be in the room for workshops, events and more: GuardianDates.com
Digital workshops for paid subscribers and ambassadors1:
We recommend that you actively engage the field2; don’t just read, watch and listen but journal, observe and implement.
Live to learn. Give to earn.
Guardian Academy
Our “Out Of Print” Business Development Books and Letters are available by clicking here for paid subs. A lot of marketers try and resell this stuff, just get it here.
The pre-req or “Starter/Self Stay Guide” to understand marketing and sales through the lens of TGA principles can be found right here.
Most Popular Posts can be seen by clicking here.
Social Media: Check our our new Instagram for aesthetically pleasing stuff and exclusive video clips. Twitter (Or X) for more frequent updates and insights.
Forthcoming Event and Experience Dates can be found by clicking here. Nothing compares to being in the right room with the right people. It doesn’t have to be our room with us - just get yourself in proximity to the right people, places and things for you.